Home Politics and Social Sciences Sell-outs or Outsiders?: Co-optation and Resistance in Action Sport Subcultures eBook ISBN-10 3639096142, ISBN-13 978-3639096

Sell-outs or Outsiders?: Co-optation and Resistance in Action Sport Subcultures

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Paperback: 156 pages
Publisher: VDM Verlag Dr. Müller (February 19, 2009)
Language: English
ISBN-10: 3639096142
ISBN-13: 978-3639096149
Product Dimensions: 5.9 x 0.4 x 8.7 inches
Amazon Rank: 14985548
Format: PDF Text TXT ebook

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As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Nowhere is this process more evident than within the world of sport. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producer...

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