Paperback: 199 pages
Publisher: Publishing House of Electronics Industry (May 1, 2012)
Product Dimensions: 10.2 x 7.3 x 0.4 inches
Format: PDF Text djvu book
This book explains the origin, development, functions and classification of POP advertising design as well as the planning and expressive techniques through large amount of POP cases. It is aimed to cultivate the students aesthetic judgment ability, system analysis ability, applying ability of technique expression, visual expression, sensitivity of the market trends and the audiences psychology, etc....
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